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Rethinking Value
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and based on the Euro RSCG New...
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The Global War on Clutter
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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The New Rich: What Success and Wealth Mean to Consumers in 2010
All year long Forbes comes out with lists of the world’s richest people—the youngest billionaires, the most eligible billionaires, the richest women, the wealthiest families on each continent. People...
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It’s Not Just the Economy, Stupid: Why the recession isn’t the only thing...
There are those who say the trend toward “mindful consumption”—people thinking more carefully about what and why they buy—will sputter out just as soon as the economy fully rebounds. They’re wrong,...
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The New Thrift
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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Humanizing Retail Brands
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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The Start of Something New?
The following is excerpted from Consumed: Rethinking Business in the Era of Mindful Spending (Palgrave Macmillan, July 2010), written by Andrew Benett and Ann O’Reilly and drawing on findings from the...
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Rethinking the Role of the Corporation
The following is adapted from Good for Business: The Rise of the Conscious Corporation (Palgrave Macmillan), written by Andrew Benett, Cavas Gobhai, Ann O’Reilly, and Greg Welch and drawing on...
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Here’s to You, Bud and Johnnie B.
Fifty-five percent of Prosumer respondents to Euro RSCG’s Future of the Corporate Brand study said they prefer to do business with companies and brands that have a distinct personality. More than nine...
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New Evidence That CSR Drives Profitable Growth
In Good for Business: The Rise of the Conscious Corporation, we wrote: Devising a new blueprint for the successful corporation of the future is not just about corporate responsibility or paying...
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